The Totino's Bucking Couch Bowl is distinctly icky. But, I get it. This is what Twitch has to do, and what it will continue to do, to remain relevant in the broader entertainment market. We're watching Twitch grow from a niche live-streaming service into a new kind of online network, the first of its kind and the founder of entertainment's next big leap. The company has more resources than ever at its disposal, with bigger partnership opportunities and buckets of cash on the line. Some of its advertisements will simply feel like advertisements. Sometimes it will feel as if Twitch made a deal with a major company and it's trying to make things fun. Sometimes that won't work, and it will feel like we're laughing at Twitch.