Wealthsimple Is Aiming For U.S. Millennial Investors With Creativity And No BS | Fast Company Video Description

Noble brand goals all, but it doesn’t quite explain why a couple of ad guys from Wieden+Kennedy would join a new Canadian start-up. But Giepert says it was that blank slate that was the ultimate draw. “We see ourselves as a great, miniature creative shop located in an office in Soho,” says Giepert. “Wieden was built from scratch alongside Nike. Both companies fed off each other and both have become iconic for it. We’ve spent time trying to move the needle for a lot of giant brands, but we’re a little more excited to build a little brand with huge potential from scratch. That’s the single biggest opportunity and challenge.”

Videos for 10/23/2017