Google took the high road with a fun spot that pinched Apple’s fast-paced, quippy narrator product demo style to answer every single question about its Pixel 2 phone that starts with “Can it . . .?”, all to illustrate just how closely tied the hardware is to the search giant’s vast software and app ecosystem. Meanwhile, Samsung went with an equally fun spot chronicling the dissolution of a once torrid (product) love affair. It’s all very Cola Wars 2.0. Onward!