Meet Sweet: Hearst’s new straight-to-Snapchat publication Video Description

Bringing a publication to Snapchat before even having a website is unheard of and Hearst is certainly the first to do so at this level. Snapchat has successfully launched many bloggers careers, given older publications a new lease on life and helped ads become innovative again, but it has yet to launch a successful media channel it can claim responsibility for so Sweet could very well be the one.

Videos for 11/18/2015