As Softcard admits defeat, let's stop to remember its wonderfully deranged mascot, Tappy Video Description

How do you convince the average consumer that it's a good idea to replace their old-fashioned wallet and credit card with a mobile app and NFC sensor? You create a zany mascot that combines all the charm of a  POS system with the wild-eyed enthusiasm of the Honeycombs beast.

Videos for 2/24/2015