Lemonade Is Using Behavioral Science To Onboard Customers And Keep Them Honest | Fast Company Video Description

To succeed, Schreiber and cofounder Shai Wininger will have to scale a technology platform that is already leaps beyond the paper-pushing norm at industry stalwarts like Allstate and State Farm. But they will also have to prove that they can meaningfully lower customer acquisition costs and reduce fraud through the application of behavioral theories. Incumbents have history—and a $6 billion collective marketing budget . Lemonade has (experimental) science.

Videos for 3/18/2017