Kind Snacks Wants To Pop Your Social Media Bubble Video Description

Kind CEO and founder David Lubetzky says the inspiration behind the new campaign is personal. “My dad was a Holocaust survivor. I’ve made it my life’s work to build bridges between people to help prevent what happened to him from happening again to others,” says Lubetzky. “This initiative is one manifestation of that commitment. We know echo chambers are a problem. Too often, social media reinforces our biases. We’re constantly seeking affirmation, not information. We all feel passionate about our perspectives, and choose to search data points that buttress our position, while deflecting those that may challenge it. All of this has contributed to polarization, which we’re seeing at unprecedented levels.”

Videos for 4/18/2017