Today in Apple history: Apple's $15 million Mission: Impossible movie tie-in Video Description

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever , the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Videos for 4/18/2018