Suave Fooled A Bunch Of Beauty Influencers Into Thinking It Was Luxury Haircare Video Description

Bremner says one of the biggest things she learned from her time at Dove was that the best work starts by really listening to women.  “On Suave, we learned from our listening that labels and price tags can play an outsized role in purchase decisions,” she says. “We also know from our research and social listening that women are often pleasantly surprised by the great results they get from Suave.  We thought there was an interesting story to be told around perceptions and how consumers don’t have to pay a premium price for premium quality. It also made sense for us to use beauty influencers, who are known to be very discerning, to demonstrate the quality of the Suave products.”

Videos for 4/20/2017