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How to use influencer marketing to successfully launch your product

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Because of this increased effectiveness, brands especially like to work with influencers when launching new and unknown products. They can significantly elevate your brand …

Why do computers in movies still make super annoying sounds?

You know what I'm talking about: the bleeps, the bloops, the whirrs, the buzzes.

Scientists ripped a memory from one snail and injected it into another

Scientists at UCLA conducted experiments on snails indicating memories may not be formed in the way most neuroscientists believe they are.

Nancy Drew is the most important game series no one talks about

Becoming Nancy Drew.

Counter-terrorism police get real training from virtual terrorists

  What if you could save an airport from terrorists, escape insurgents in South Sudan, and rescue civilians in an underground station all in one morning? With modern technology, the ability to recreate these scenarios within virtual and augmented reality is here, and we’re using it to help train counter-terrorism officers and aid workers. “The …

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A closer look at the Nokia 8 Sirocco

It has a 5.5-inch display and screen curves reminiscent of Samsung Galaxy phones. It's removed the home button from last year's model, improving bezel-to-screen ratio.

Google Doodle celebrates Abraham Ortelius' atlas

Within one Ortelius' atlas, we see the first suggestion that the world's continents were joined together before drifting to their present positions. Ortelius noted the geometrical similarity between the coasts of America and Europe-Africa and was the first to propose continental drift as the explanation.

Dear Apple: Here's all the cool stuff we want in the 2018 iPhone

Whether Apple eventually unveils two or three new iPhones come September -- and no matter what they're called -- there are plenty of features we'd like to see in the new models. Here are our top priorities -- along with our guess on the likelihood of each one being implemented in the top-end model.

Gizmodo on Twitter

App that allows parents to spy on teens leaked thousands of passwords

The Verge on Twitter


Baidu Star's Shock Exit Casts AI-First Ambitions in Doubt

“Baidu is likely to see its core online marketing business strengthen this year as it regains customers lost amid its health-care ad scandal in 2016,” Vey-Sern Ling and Kai Tung Pang, analysts for Bloomberg Intelligence, wrote in a note calling Lu’s departure a “bump” in its AI transformation. “Margins should improve as Baidu sheds tangential businesses and focuses investment on AI projects that complement its core products.”

Today in Apple history: AppleLink Personal Edition is the precursor to AOL | Cult of Mac

In fact, Apple had a number of online initiatives running from very early in the internet’s existence — even before Tim Berners-Lee created the World Wide Web. In the mid-1980s, Apple launched AppleLink. This ahead-of-its-time product was the first online service to use a Mac-style graphical user interface instead of a command-line interface.

Apple's rumored cheaper HomePod tipped to have Beats branding

Remember that Apple acquired the Beats audio company back in 2014, though there's hardly been a deluge of Apple-and-Beats-branded kit in the meantime. The move could be a handy way of promoting the Beats label while giving HomePod smart speaker sales a much-needed boost at the same time.

Samsung Galaxy S9

That's because the S9+ has 6GB of RAM while the S9 has 4GB. Now, they both have a lot of RAM. But the S9+ will let you cycle through more apps without losing your state. We found the dividing line to be at about seven apps. Loading five apps in a row and cycling, the phones performed the same. But loading seven apps in a row, and then cycling back to the first one, the second app demanded that I log in again and then the rest of them appeared a little bit slower on the S9 because they had to restore themselves from flash storage rather than RAM.

Here’s a pint-size, yet feature-packed power amp from PS Audio

I reviewed the original Sprout in 2014 , but I haven't heard it since so I can't say how the original and new models compare. This much I know for sure, I enjoyed my time with the Sprout 100 paired with my KEF LS50 speakers, and I checked the amp's compatibility with my Magnepan .7 flat panel speakers (they were good together). Since the Sprout 100 is just a mere 6.2x8.2x1.9 inches (152x203x44mm) it's small enough to be used in desktop systems. The aluminum chassis runs slightly warm to the touch.

LG's influential chairman Koo Bon-moo dies

This isn't to say that Koo Bon-Moo's tenure was all positive. The familial connection has proved problematic beyond typical complaints about nepotism -- prosecutors just recently raided LG Group's offices while investigating claims of tax evasion by family members. And while LG is much larger than it used to be, it has frequently remained in the shadow of its arch-rival Samsung with only a few areas (such as OLED TVs) where it clearly stands out. With that said, it's not certain that LG would be this large without Koo Bon-moo's help.

Adam Savage on Twitter

My LEGO self has already settled in at the shop. #mfba18 @makerfaire

The Verge on Twitter

Wouldn’t “blockchain-powered” mean that it is charging the phone? I think you need to reword that statement....

Yanny vs. Laurel illusion: Here's why we're hearing different words

When I first heard the audio trick, I was team "Yanny" all the way. Now, all I hear is "Laurel." After feeling like my brain broke, I reached out to audiologists and linguistic experts. Turns out there are several factors as to why we are hearing different words in this viral sound clip .

Cameras to give a photographing father

One of the more expensive cameras on my list, the Fujifilm X100F is the best model yet of the popular series of fixed-lens cameras with APS-C-size sensors. It's got a wide-angle lens and a relatively compact design, and if you need a gift for a street-shooting dad who likes physical manual controls -- and who you're willing to spend the bucks on -- this is a great choice.

The Best SSDs for Upgrading Your Laptop

"SSDs: Okay, where can I get one?" might be your first question. The key thing is, you'll have to do some homework to see if your laptop can accept an SSD upgrade in the first place. If it's just a few years old, it probably can. Really old models might not have support for SSDs in their BIOS at all, but a laptop that elderly isn't going to be worth upgrading to start with. What you need to know is the kind of drive that's inside the laptop now, and whether you can get at it easily for a swap.

One in four APAC firms not sure if they suffered security breach | ZDNet

A quarter of Asia-Pacific companies have experienced a security incident, while 27 percent aren't even sure because they haven't conducted any data breach assessment--even as the region is estimated to have lost US$1.75 trillion last year due to cyberattacks.

This cryptocurrency phishing attack uses new trick to drain wallets | ZDNet

Those behind MEWKit appear to have been active for some time and have carried out some sophisticated campaigns. Researchers say MewKit demonstrates a "new dedicated effort from threat actors to pursue cryptocurrency" and that the campaign is "highly lucrative and will continue to be in operation for the foreseeable future".

Kaplan Test Prep graduates to a cloud-based data lake | ZDNet

As detailed in my latest case study, Kaplan Graduates to a Cloud-Based Data Lake on Amazon Web Services , Kaplan has already seen a greater than 10-times return on its investment, and the benefits keep coming. Not only has the company retired aging software and systems to the tune of more than a $1 million in one-time savings, the new platform is powering activity-based cost analyses that are streamlining operations and boosting profits. What's more, data-archiving workflows powered by SnapLogic are expected to cut CRM system storage costs by $150,000 annually. To find out more about this case study, follow this link and download the free excerpt.

Find out how strong your vocabulary is and learn new words at is a platform for lifelong learning, growing with you every step of the way. As you improve, the words that you learn will become more and more advanced. And, with our easy-to-use progress-monitoring tools, you can always look back to see how far you’ve come.

Everything you know about innovation is wrong

But above all, what we’ve learned from our research is that there is hope. Yes, government is slow and bureaucratic and infuriating. Yes, trying to solve all of the problems can make you want to beat your head against a wall. But ultimately we’ve been inspired by the stories we heard and the work people are doing. There are good people working in government. Lots of them. They care deeply when government doesn’t deliver on its promises. And it’s not just the people at the top. In New York, a service design team recently opened up office hours to any city employee who wanted to get help on a project. They were overwhelmed with requests–from not only N.Y.C. agencies, but also but from people working in government across the country. Their appointment slots fill up months in advance. People in government care, they want to make a difference, but often aren’t sure how. When given the chance to learn more, and to do better, they jump at it. In this series, we’ll be sharing what we’ve learned about how to truly make change. And we hope it inspires more people, cities, and government workers to follow suit.

7 deals for Saturday: $21 wireless headphones, $100 off Apple Watch Series 1

Happy Sunday. There are always plenty of tech deals out there, but it's hard to tell what's really a deal and what isn't. So we've poked around a bit, sifted through the bargain bin so to speak and came up with a few sales we found worthy of attention.

23 Tesla Model 3 dual motor, AWD, performance version specs revealed by Elon Musk - Roadshow

Of special note to driving enthusiasts, a second, higher-power dual-motor, AWD performance model will also be available, featuring a brisk 3.5-second 0-60 mph time, a 155-mph top speed and the same 310 miles of range. Those numbers suggests that the high-end Model 3 will deliver performance very similar to that of today's larger  Model S  hatchback.

How to anticipate enterprise digital transformation trends

Arcules CEO Lars Nordenlund predicts oncoming disruptive technologies and shares best practices for how enterprise companies can prepare for the unknown.


LinkedIn internal AI Academy could be model for firms plagued by tech talent shortage

As noted by our sister site ZDNet , LinkedIn's motivation for launching the AI academy traces back to the Silicon Valley talent wars. With a shortage of skilled workers in many areas of tech, companies should consider looking to internal training to develop the talent needed for digital transformation and other projects. Some companies have looked to cross-training internal IT and other staff to fill cybersecurity gaps , for example. This can be a cost-effective way to ensure that you are developing workers with the right skills for your specific company.

How to install and use ZNC to stay connected on IRC

However, in the age of smartphones and cloud computing, staying connected to IRC and managing connections on a single network can be a challenge. Maintaining a persistent connection to an IRC network on a smartphone during your daily commute can be challenging, particularly in metropolitan areas where signals in facilities such as train stations can be weak. Additionally, switching between multiple devices is troublesome, as conversation history does not migrate with the current connection. With a bounced network connection (BNC) managing your IRC connections, the rough edges of IRC can be smoothed over.

Microsoft acquires conversational AI startup Semantic Machines

Microsoft today announced it has acquired Semantic Machines to bolster its conversational AI offerings like Cortana, the Azure Bot Service, and Microsoft Cognitive Services. Semantic Machines works in areas like speech synthesis, deep learning, and natural language processing.

New Sony CEO to Detail Shift Away From Gadgets in Mid-Term Plan

It’s a tectonic shift for a company built on manufacturing prowess. Sony popularized transistor radios, gave the world portable music with the Walkman and its TVs were considered top-of-the-line for decades. With the rise of Chinese manufacturing, making and selling gadgets has become a business with razor-thin profit margins. Investors have applauded the transformation that’s been under way since Kazuo Hirai took over as CEO in 2012, with the shares climbing more than five-fold amid a turnaround.

Apple v Samsung $1B patent lawsuit in the hands of a jury | Cult of Mac

In 2007, before the release of the very first iPhone, Apple requested a number of design patents on the shape of its upcoming smartphone.  The iPhone maker filed a lawsuit in 2011 that the Samsung Galaxy S 4G and other devices infringed on its patents. Apple v Samsung has been going ever since.

Dissecting ZTE: What it is and what it wants to be | ZDNet

The Monday Morning Opener is our opening salvo for the week in tech. Since we run a global site, this editorial publishes on Monday at 8:00am AEST in Sydney, Australia, which is 6:00pm Eastern Time on Sunday in the US. It is written by a member of ZDNet's global editorial board, which is comprised of our lead editors across Asia, Australia, Europe, and the US.

A simple solution to end the encryption debate

The FBI has increasingly pressed the case that criminals and terrorists use smartphone security measures to avoid detection and investigation, arguing for a technological, cryptographic solution to stop these bad actors from “going dark.” In fact, there are recent reports that the Executive Branch is engaged in discussions to compel manufacturers to build technological tools so law enforcement can read otherwise-encrypted data on smartphones.

NBC News MACH on Twitter


Inside Microsoft's lab with the Xbox Adaptive Controller

"We're coming up on 2 billion people playing video games on this planet," Phil Spencer , the head of Microsoft's Xbox team, said last week. "As an industry, when you start to hit that kind of impact act in terms of the broad base of people that interact with your art form, I do think we have a social responsibility."

How distributed and agile manufacturing power new business models | ZDNet

With additive manufacturing designers can enjoy the freedom to design without constraints of traditional manufacturing techniques. Without the limitations, such as draft angles or minimum clearances for injection molding, designers can focus on form and function which can result in part consolidation and a lower Bill of Materials (BOM). For instance, a part that use to take 39 individual pieces to manufacture with injection molding can now be consolidated into two 3D printed parts. This reduces the costs of assembly and production considerably while still providing the solid functionality of production parts.

The Stunning, Sacred Retreats of California

The Vedanta Olema Retreat, as it is now known, is one of the more stunning swaths of preserved land in California, with the Point Reyes National Seashore at its western edge and the vast Golden Gate National Recreation Area encircling its borders like a moat. Its purchase was the first stirring of a peculiarly Californian phenomenon: the spiritual retreat, where those who suffer from a sense of too much worldliness can seek a quieter, purer, more exalted state of being, often for a pittance — or nothing at all, in the case of Vedanta Olema, which leaves donations optional, and requires only an interview at the temple in San Francisco — compared with expensive resorts that may be just down the road.

Microsoft’s iPad killer? Budget Surface tablet said to be in the works

Bloomberg originally reported that the forthcoming lower-cost Surface tablet will feature a 10-inch screen, rounded corners and a $400 (about £300, AU$530) price tag to directly compete with the iPad designed for students. Overall, it seems as though this device is meant to be much more portable than the current 12.3-inch Surface Pro , and it’s also rumored to be 20% lighter.

YouTube Music stuff, OnePlus 6 launch, Surface tablet rumors (MobileTechRoundup show #433) | ZDNet

Google revealed some upcoming changes to YouTube Music and we tried to make sense of the announcement. We also talked about the OnePlus 6 and leaks on the HTC U12+

Samsung owes Apple $1B -- or maybe just $28M. OK, jury, what’ll it be?

How the jury decides will help determine whether design patents increase in power -- and likely in number too, as companies scramble to cash in on their ideas for styling and ornamentation. Such an increase could help the powers in tech stay powerful. And for Samsung specifically, it'll determine whether the company pays the $28 million penalty it thinks is fair for its design patent infringement or the $1.07 billion Apple wants.

The Elder's Scrollers

Cheating has always been part of demomaking. Smooth animation? think about hardware-scroller: all might be pre-rendered in VRAM, then display on screen is wisely set at each frame by changing pointer to VRAM. I believe I've been obsessed with this since the very beginning! Thru the years, I used HW-scrollers in various ways to get some animations which kept improving. Up to today release of "Logon's run - 3D meets the aging bits". As a bonus or a making-of: here's the full story. Much to watch, a few DSKs to download, but not so much to read.

Amazon cuts Whole Foods prices for Prime members in new grocery...

“Given how important it is for Amazon to provide value for their customers, and customers value lower prices, I would think they’d be comfortable operating Whole Foods at a lower margin while experimenting with the operating model,” said Tom Furphy, former vice president of consumables and AmazonFresh, and now chief executive of Consumer Equity Partners.

Nuance reportedly acquires Voicebox Technologies | ZDNet

Voicebox, which is based in Bellevue, Washington, has developed a VoiceAI platform that delivers a multi-person, cross-device experience. The platform is used in home and IoT devices, as well as connected cars. Its partners include Toyota and Samsung.

U.S., China putting trade war on hold, Treasury's Mnuchin says

WASHINGTON (Reuters) - The U.S. trade war with China is “on hold” after the world’s largest economies agreed to drop their tariff threats while they work on a wider trade agreement, U.S. Treasury Secretary Steven Mnuchin said on Sunday.

A teen phone spying app has leaked thousands of user passwords

The database stores the parent's email address associated with TeenSafe, as well as their corresponding child's Apple ID email address. It also includes the child's device name -- which is often just their name -- and their device's unique identifier. The data contains the plaintext passwords for the child's Apple ID. Because the app requires that two-factor authentication is turned off , a malicious actor viewing this data only needs to use the credentials to break into the child's account to access their personal content data.

​Arm and KEPCO to co-develop secure one-chip for IoT meter project | ZDNet

UK chip giant Arm and Korea Electric Power Corporation (KEPCO) will co-develop a chipset with embedded security to be used for the latter's national Internet of Things water meter project.

Twitter users organize GoFundMe campaign to send Mariachi band, taco truck to racist lawyer

"Raising $500 to send a Mariachi band to cheer up the staff and attorneys at The Law Office of Aaron M. Schlossberg Esq. P.L.L.C. after a difficult day," he wrote on the GoFundMe page. "We are countering hate and racism with the sound of music."

This is what really happens in a Verizon store, according to a store veteran | ZDNet

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Bank of America debuts its AI-powered assistant, Erica | ZDNet

"Erica's knowledge of banking and financial services increases with every client interaction," Aditya Bhasin, head of consumer and wealth management technology at Bank of America, said in a statement. "In time, Erica will have the insights to not only help pay a friend or list your transactions at a specific merchant, but also help you make better financial decisions by analyzing your habits and providing guidance."

Yanny or Laurel? The internet's still not tired of the debate

Somehow the Yanny or Laurel debate continues on as more people hear the robotic voice that quickly went viral a couple days ago. There are so many theories for why people hear one or the other based on how good your hearing is, whether your bass is turned up or even how old you are. Whatever you hear, you have to admit it's pretty amazing how stuff like this can grab the world's attention with the power of the Internet.

German companies worry Trump moving toward 'America Alone'

BERLIN (Reuters) - German companies are concerned that U.S. President Donald Trump is increasingly thinking only of America rather than just putting his country first, the head of Germany’s DIHK Chambers of Commerce told media.

51 Trump reportedly pushed postmaster general to double Amazon fees
52 Optus and Telstra battle in court over 'unlimited' mobile ads | ZDNet
53 USA TODAY Tech on Twitter
54 Cult of Mac on Twitter
55 The gadgets and apps I used to lose over 130 pounds and get fit and healthy | ZDNet
56 TechRepublic on Twitter
57 Google Assistant 101: Get to know Google's voice-activated helper
58 7 Gmail tips every emailer should know
59 IGN on Twitter
60 Elon Musk thinks flying cars will chop our heads off. Great.
61 Review: Deadpool 2 kills all expectations...if you ignore the first half
62 Teen phone tracking app exposed thousands of Apple accounts
63 Here's what happens in the Deadpool 2 after-credits scenes
64 Chewbacca met the hobbits, but there was a problem
65 6 things I learned marketing for startups (and early stage companies)
66 ​KT launches NB-IoT-based child monitoring service | ZDNet
67 Reg Saddler on Twitter
68 Optus 'best network' ads to stop under Telstra injunction | ZDNet
69 Mashable on Twitter
70 CNET on Twitter
71 Ericsson and SoftBank deploy machine learning radio network | ZDNet
72 The Verge on Twitter
73 The TheTechNewsBlog Daily
74 Fintech is disrupting big banks, but here’s what it still needs to learn from them
75 Successful IoT deployment: The Rolls-Royce approach | ZDNet
76 North Korea's willingness to temporarily suspend nuclear testing can be explained by geology
77 Do schools kill creativity?
78 How to Change Apple Watch Bands
79 IGN on Twitter
80 Billboard Music Awards live stream 2018: How to watch the BBMAs online without a TV
81 WIRED on Twitter
82 GDPR in real life: Fear, uncertainty, and doubt | ZDNet
83 The doctors, nurses and aid workers rebuilding Syria
84 Chewbacca sits courtside at Cleveland Cavaliers game
85 Apricorn Aegis Secure Key 3z (in pictures) | ZDNet
86 Tesla releases source code for some of its in-car tech
87 Techmeme on Twitter
88 iOS devs form a “non-union union,” ask Apple to allow free trials on App Store
89 Calling all wine snobs: China is coming for you
90 ​Why Walmart could get severe indigestion from its Flipkart acquisition | ZDNet
91 Deadpool is not an Avenger and not part of the MCU
92 The perfect phone: 13 features I've dreamed of | ZDNet
93 Why Estonia finds itself in the middle of a 5G arms race | ZDNet
94 Security vendors need to stop doing more harm than good | ZDNet
95 Dieter Bohn on Twitter