Top Videos
Revealed: 'Star Wars: The Force Awakens' behind-the-scenes footage

SAN DIEGO — the biggest-deal panel of Comic-Con, on Star Wars: The Force Awakens, was short on new footage or a new trailer, but it was full of surprises. Harrison Ford took the...

JJ Abrams Just Ethered Every Other Fan Event with a Free Star Wars Concert

This wasn't "for the fans"---it was for fun. The way it's supposed to be.

Giant Japanese robot will fistfight America's MegaBot

Get set for a live-action version of Transformers, as the company behind giant Japanese robot Kuratas has accepted a duel challenge from upstart US challenger M...

Japan responds to giant robot duel: Let's do it - CNET

Japan's Suidobashi Heavy Industry hurled a few insults at the American team upon accepting a challenge for the teams' giant robots to battle.

It's on: Team Japan accepts US challenge to a giant robot duel

The US might have just beaten Japan at soccer in the Women's World Cup, but the Japanese are already moving onto another great sport: giant robot fighting. Japanese company Suidobashi Heavy...

Someone made a teaser trailer for Netflix's A Series of Unfortunate Events adaptation

Of all the children's books series that didn't deserve to have cruddy movie adaptations, A Series of Unfortunate Events is perhaps Hollywood's greatest victim. The 2004 Dreamworks take on Daniel...

Don't Upgrade to Windows 10 on July 29

Don't upgrade immediately and get caught in the tangle of broken drivers, sluggish hardware, and bugs.

Apple’s latest ads are fuel for fan wars

Apple has put out two new ads for its iPhone, one focusing on how its hardware and software are made for each other, and one explaining how much iPhone owners love their iPhones. Where most of...

How many iPhones does it take to stop a bullet? - CNET

Can a stack of iPhones protect a Samsung Galaxy S6 from a blast fired from a Russian assault rifle? You'll just have to watch and see.

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Top News
1 If you've got nothing to hide... - Jacques Mattheij

And if you’re not content with living in a world where all of that data is public then you’d better stop repeating that silly mantra ‘if you’ve got nothing to hide then you’ve got nothing to fear’, even if instead of death or identity theft your problems might merely be those of inconvenience or embarassment when your data gets re-purposed in ways that you could not imagine when you sent it out in the world in a careless manner, and when you helped erode the concept of privacy as a great good that needs to be protected rather than sacrificed on the altar of commerce or of national security (especially from some ill defined bogey man, such as the terrorists).

2
The $100 Million Content Farm That's Killing the Internet

The core idea behind content farms like ViralNova is that there is an infinite amount of internet. Every human on the planet can be reached with strategically generated content that is usually just a re-headlined Youtube video. The site launched in 2013 and is on track to generate $35 million this year. This has all been done with a staff that has grown to 24, which is a pretty ridiculously profitable ‘small business.’ Imagine how many thinkpieces you could have paid writers $100 for on a #highbrow content farm.

3
You can now download 1.65 billion Reddit comments

Now imagine an AI fed with nearly 1.65 billion interactions between Reddit users – RedditorBot, a technological tick clinging to the Web, bloated with the site’s fascinations, perversions, prejudices and outright arsehole tendency.

4
Apple may be producing exclusive content for Apple Music in-house

Up until now, the company has launched three exclusive music videos on Apple Music: Pharrell’s “Freedom”‘ Eminem’s “Phenomenal”; and Drake’s “Energy.” All these music videos were created in-house by Apple for its music streaming service.

5
FTC looking to investigate Apple over its unfair App Store policies for music streaming services

Apple charges 30 percent on every transaction done through the App Store, which negatively affects music streaming services like Spotify that provide their users with an option to subscribe through the App Store. Worse, Apple’s App Store guidelines prevents streaming companies from advertising in their app that they are present on other platforms or that they can subscribe to them through their website.

6
Watch the Swiss Postal Service test drone deliveries

Watch the Swiss Postal Service test drone deliveries

7
IGN on Twitter

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Learn more

8 The Official Microsoft ASP.NET Site

Muhammad Rehan Saeed introduces the ASP.NET MVC Boilerplate, a professional ASP.NET MVC template for building secure, fast, robust and adaptable web applications or sites.

9
Everything you think you know about addiction is wrong

What really causes addiction — to everything from cocaine to smart-phones? And how can we overcome it? Johann Hari has seen our current methods fail firsthand, as he has watched loved ones struggle to manage their addictions. He started to wonder why we treat addicts the way we do — and if there might be a better way. As he shares in this deeply personal talk, his questions took him around the world, and unearthed some surprising and hopeful ways of thinking about an age-old problem.

10
Dear Veronica: File Formats and Follow-Up Freak Outs!

Last week, I asked for photos of your busted up (but still functional) phones, and you delivered! I noticed a trend of there being way more iPhones compared to Android devices that were sent in, so I'm trying to figure out: do you viewers just have more iPhones, or do Android users just chuck theirs when they get a chip because they're less expensive? Anyway. We also talk about the best file formats for your mixed-OS household, and I go on a bit of a rant about follow-up emails. Enjoy, and keep sending those questions to veronica@engadget.com, or using the hashtag #DearVeronica! See you next week! Read More: http://www.engadget.com Get More Engadget: •Subscribe to Engadget on YouTube: http://engt.co/subscribe •Like us on Facebook: http://www.facebook.com/engadget •Follow us on Twitter: http://www.twitter.com/engadget •Follow us on Instagram: http://www.instagram.com/engadget •Add us on Snapchat: gadgetsnaps •Read more: http://www.engadget.com Technology isn't all about bits and processors. It's the car with no driver, human organs printed in a lab and leisurely flights into space.

11
The psychology of your future self

"Human beings are works in progress that mistakenly think they're finished." Dan Gilbert shares recent research on a phenomenon he calls the "end of history illusion," where we somehow imagine that the person we are right now is the person we'll be for the rest of time. Hint: that's not the case.

12
Why we shouldn't judge a country by its GDP

Analysts, reporters and big thinkers love to talk about Gross Domestic Product. Put simply, GDP, which tallies the value of all the goods and services produced by a country each year, has become the yardstick by which we measure a country’s success. But there’s a big, elephant-like problem with that: GDP only accounts for a country’s economic performance, not the happiness or well-being of its citizens. With GDP, if your richest 100 people get richer, your GDP rises … but most of your citizens are just as badly off as they were before.

13
Shuhei Yoshida Talks About Project Morpheus, PS Home, Vita and 4K Gaming

Engadget's Richard Lai hangs out with Sony Computer Entertainment's Shuhei Yoshida in Hong Kong to talk about virtual reality, PS Vita and whether 4K gaming is coming to the PS4. Read More: http://www.engadget.com/2015/07/10/sh... Get More Engadget: •Subscribe to Engadget on YouTube: http://engt.co/subscribe •Like us on Facebook: http://www.facebook.com/engadget •Follow us on Twitter: http://www.twitter.com/engadget •Follow us on Instagram: http://www.instagram.com/engadget •Add us on Snapchat: gadgetsnaps •Read more: http://www.engadget.com Technology isn't all about bits and processors. It's the car with no driver, human organs printed in a lab and leisurely flights into space. It's the future and Engadget is here to tell you all about it. Since 2004, Engadget has covered cutting edge devices and the technology that powers them. We're looking beyond the gadgets themselves to explore how they impact our lives. Engadget is the definitive guide to this connected life. Also on Engadget's YouTube Channel: •“In Case You Missed It” (aka #ICYMI) is a daily clip show designed to dig up the offbeat and interesting stories that get buried by the biggest headlines.

14
Amazon says 20th birthday celebration will be bigger than Black Friday

To celebrate its 20th birthday, Amazon  is introducing Prime Day , a "global shopping event" that the retail giant says will offer more deals than Black Friday. The deals will become available at midnight ET on July 15th, but will only be available to Amazon Prime customers in the US, the UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon says new deals will be introduced as fast as every 10 minutes, and will come from every product category, from clothing to electronics.

15
How to make hard choices

Here's a talk that could literally change your life. Which career should I pursue? Should I break up — or get married?! Where should I live? Big decisions like these can be agonizingly difficult. But that's because we think about them the wrong way, says philosopher Ruth Chang. She offers a powerful new framework for shaping who we truly are.

16
5 ways to kill your dreams

All of us want to invent that game-changing product, launch that successful company, write that best-selling book. And yet so few of us actually do it. TED Fellow and Brazilian entrepreneur Bel Pesce breaks down five easy-to-believe myths that ensure your dream projects will never come to fruition.

17
Get in shape (for real this time)

It is the New Year’s Resolution that you make over and over again. Here, talks to help you actually stick to it—and do it in a kind, effective way.

18
When the End of Human Civilization Is Your Day Job

For more than thirty years, climate scientists have been living a surreal existence. A vast and ever-growing body of research shows that warming is tracking the rise of greenhouse gases exactly as their models predicted. The physical evidence becomes more dramatic every year: forests retreating, animals moving north, glaciers melting, wildfire seasons getting longer, higher rates of droughts, floods, and storms—five times as many in the 2000s as in the 1970s. In the blunt words of the 2014 National Climate Assessment, conducted by three hundred of America's most distinguished experts at the request of the U. S. government, human-induced climate change is real—U. S. temperatures have gone up between 1.3 and 1.9 degrees, mostly since 1970—and the change is already affecting "agriculture, water, human health, energy, transportation, forests, and ecosystems." But that's not the worst of it. Arctic air temperatures are increasing at twice the rate of the rest of the world—a study by the U. S. Navy says that the Arctic could lose its summer sea ice by next year, eighty-four years ahead of the models—and evidence little more than a year old suggests the West Antarctic Ice Sheet is doomed, which will add between twenty and twenty-five feet to ocean levels.

19
The power of believing that you can improve

Carol Dweck researches “growth mindset” — the idea that we can grow our brain's capacity to learn and to solve problems. In this talk, she describes two ways to think about a problem that’s slightly too hard for you to solve. Are you not smart enough to solve it … or have you just not solved it yet? A great introduction to this influential field.

20
Evil plane seat design would ruin whatever good remains of air travel

Viewed from above, a sitting human being looks like a T-block from Tetris. The shoulders jut to the sides, and the legs protrude forward in a narrow line. It's not the most efficient shape in Tetris, a game in which the goal is to fill all space with Tetris blocks, but fortunately humans aren't pieces in a video game. Or they weren't, until now.

21
Meet the women fighting on the front lines of an American war

In 2011, the US Armed Forces still had a ban on women in combat — but in that year, a Special Operations team of women was sent to Afghanistan to serve on the front lines, to build rapport with locals and try to help bring an end to the war. Reporter Gayle Tzemach Lemmon tells the story of this "band of sisters," an extraordinary group of women warriors who helped break a long-standing barrier to serve.

22
MIT Technology Review’s 50 Smartest Companies 2015, from Tesla to Uber | MIT Technology Review

Right here. This year, when the editors of MIT Technology Review began our annual search for the smartest companies, we did not have trouble finding big ideas. To make the list, a company must have truly innovative technology and a business model that is both practical and ambitious, with the result that it has set the agenda in its field over the past 12 months.

23
How to Anonymize Everything You Do Online

But it’s also possible to go a step closer toward true privacy online. Mere encryption hides the content of messages, but not who’s communicating. Use cryptographic anonymity tools to hide your identity, on the other hand, and network eavesdroppers may not even know where to find your communications, let alone snoop on them. “Hide in the network,” security guru Bruce Schneier made his first tip for evading the NSA . “The less obvious you are, the safer you are.”

24
GoPro Shrinks the Camera Again: Hero4 Session Review

It is too bad that the Japanese camera companies are too proud to just mimic the Gopro form factor and improve upon its picture quality and price.  They produce their own action cameras with a new form factor and "features" that turn out to be useless.  This means you have to commit to new accessories and suffer using the "features".  The buying public continues to buy Gopro for the diversity of accessories, good design, and good quality.  The Chinese have produced many super-cheap Gopro clones, but the quality is uneven.  Sounds like the smart phone market, doesn't it?

25
Your elusive creative genius

Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. It's a funny, personal and surprisingly moving talk.

26
The world’s most beautiful greenhouses are underwater, and growing strawberries

The balloon-like biospheres take advantage of the sea's natural properties to grow plants. The underwater temperatures are constant, and the shape of the greenhouses allows for water to constantly evaporate and replenish the plants. What's more, the high amounts of carbon dioxide act like steroids for the plants, making them grow at very rapid rates.

27
Behind Germany's refusal to grant Greece debt relief - Op-Ed in The Guardian

Tomorrow’s EU Summit will seal Greece’s fate in the Eurozone. As these lines are being written, Euclid Tsakalotos, my great friend, comrade and successor as Greece’s Finance Ministry is heading for a Eurogroup meeting that will determine whether a last ditch agreement between Greece and our creditors is reached and whether this agreement contains the degree of debt relief that could render the Greek economy viable within the Euro Area. Euclid is taking with him a moderate, well-thought out debt restructuring plan that is undoubtedly in the interests both of Greece and its creditors. (Details of it I intend to publish here on Monday, once the dust has settled.) If these modest debt restructuring proposals are turned down, as the German finance minister has foreshadowed , Sunday’s EU Summit will be deciding between kicking Greece out of the Eurozone now or keeping it in for a little while longer, in a state of deepening destitution, until it leaves some time in the future. The question is: Why is the German finance Minister, Dr Wolfgang Schäuble, resisting a sensible, mild, mutually beneficial debt restructure? The following op-ed just published in today’s The Guardian offers my answer.

28
Gizmodo on Twitter

Solar Impulse fried its batteries on historic five day flight: http://gizmo.do/bQuExpd  pic.twitter.com/V98YmuhYWn

29
The Pirate Bay Founders Acquitted In Criminal Copyright Case

The founders of The Pirate Bay, arguably the world’s most visible torrenting site, were acquitted by a Belgian court Thursday of charges alleging criminal copyright infringement and abuse of electronic communications.

30
How to manage for collective creativity

What's the secret to unlocking the creativity hidden inside your daily work, and giving every great idea a chance? Harvard professor Linda Hill, co-author of "Collective Genius," has studied some of the world's most creative companies to come up with a set of tools and tactics to keep great ideas flowing — from everyone in the company, not just the designated "creatives."

31
6 Things Everyone Should Do When Moving Into a New House

As an animal lover and manager of a private animal and wildlife refuge, Courtney, I find your support of deadly assault on invasive critters and endangered bats by the use of poison and extermination very offensive and terrible advice. Small and large humane traps and electronic gadgets designed to keep or remove mice and larger wildlife from residences without killing them are available at Tractor Supply and Home stores or can be borrowed from local animal rescue groups or wildlife refuges. Animals, like the rest of us, only enter homes seeking shelter and warmth to survive the cold. Opening an attic window near nightfall for a few hours for a few nights so bats can escape and feed and then closing up access holes before they return is the kind and wise way to handle bats that are in serious danger of extinction and on whom our ecosystem and crop production greatly rely. Just be sure no baby animals are nesting in a home before you exclude the parents. Raccoons, possums, and all wildlife deserve compassion and respect. There are ethical humane exterminators that will help remove them without hurting them.

32
Soon you'll be able to buy a real Star Trek Communicator for your smartphone

This might just be the ultimate Star Trek accessory: a faithful replica of the sci-fi show's iconic Communicator device that works as both a Bluetooth handset for your phone and as a portable speaker. Built by  The Wand Company and making its debut appearance at San Diego Comic-Con this week, the Communicator is constructed from die cast aluminum and comes with a magnetic stand for wireless charging. As well as its Bluetooth functionality, the device is also filled with authentic  Star Trek sounds and conversation fragments. This is presumably useful for when your friends refuse to talk to you because they just know you're using that damn prop again.

33
Goodbye Moto: How Chicago's greatest tech company fell to earth

Under the Galvin family, Motorola had soaring achievements. This was the company, remember, that invented the cellphone. Those days are over. What went wrong? Scroll or arrow down to keep reading.

34
IGN on Twitter

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Learn more

35
Citibank Is Working On Its Own Digital Currency, Citicoin

Moore said: “We have up and running three separate systems withinCiti now that actually deployblockchain distributed ledger technologies. They are all within the labs just now so there is no real money passing through these systems yet, they are at a pre-production level to be clear.”We also have an equivalent to bitcoin up and running, again within the labs, so we can mine what we call a ‘Citicoin’, for want of a better term. It’s in the labs, but it’s to make sure we are at the leading edge of this technology and that we can exploit the opportunities within it.”

36
Why are the most important people in media reading The Awl?

Herrman and Buchanan think the media industry is due for a reckoning. The transition from media hosted on websites to media built around social platforms is more profound than people realize, Herrman says. As more content is published directly onto Facebook, users will gradually lose a sense of who’s producing what. The most consequential journalism becomes just another unit of content in a single stream of music videos, movie trailers, updates from friends and relatives, advertisements, and viral tidbits from sites adept at gaming fast-changing algorithms and behaviors. Readerships that seem large now will turn out to be as ephemeral as Snapchats.

37
35 explanations of Silicon Valley lingo that the rest of the world doesn't understand

“The other day while watching the ‘Silicon Valley’ TV show, my friend Matt thought that it would be hilarious and educational to create a website like urban dictionary for all the lingos from the show. So we created one. Hope you enjoy it, feel free to add some words on the website and let us know what you think!” Choi wrote on Product Hunt.

38
The 10 Most-Pirated Movies

When you're done, please be sure to let us know what you think about the movies on our most-bootlegged films list. If you've seen these pictures (legally or otherwise) and think they're worth watching by any means possible, share your opinions in the comment section below. We'd love to hear them! If you have strong thoughts about piracy, on either side of the equation, let us know about that, too.

39
10 myths about psychology, debunked

How much of what you think about your brain is actually wrong? In this whistlestop tour of dis-proved science, Ben Ambridge walks through 10 popular ideas about psychology that have been proven wrong — and uncovers a few surprising truths about how our brains really work.

40
Once-Majestic Cities That Sank Beneath The Ocean

No great metropolis stands forever. Eventually, every city falls. Some due to war, others to disaster. But the saddest and most poignant ruined cities might be the ones which have been swept under the ocean. Here are some of the most beautiful submerged cities.

41
We Took Apart Some Beats Headphones And Here's What We Found

It's nearly impossible to be on a train, fly on a plane or walk down the street without spotting the iconic "b" logo. Beats has been extremely successful in marketing its headphones and now enjoys large market appeal. But with a sky-high retail price of $199, is there more to Beats than meets the eye?

42
What Happens to Babies Born Behind Bars?

A trio of boys tramps along   the length of a wooden fence, back and forth, shouting like carnival barkers. “The Land! It opens in half an hour.” Down a path and across a grassy square, 5-year-old Dylan can hear them through the window of his nana’s front room. He tries to figure out what half an hour is and whether he can wait that long. When the heavy gate finally swings open, Dylan, the boys, and about a dozen other children race directly to their favorite spots, although it’s hard to see how they navigate so expertly amid the chaos. “Is this a junkyard?” asks my 5-year-old son, Gideon, who has come with me to visit. “Not exactly,” I tell him, although it’s inspired by one. The Land is a playground that takes up nearly an acre at the far end of a quiet housing development in North Wales. It’s only two years old but has no marks of newness and could just as well have been here for decades. The ground is muddy in spots and, at one end, slopes down steeply to a creek where a big, faded plastic boat that most people would have thrown away is wedged into the bank.

43
The 7 Counterintuitive Social Media Mistakes You May be Making

The funny thing about some of the mistakes I looked at for this post is that the advice to avoid them is counterintuitive—sometimes even controversial. As we’ve seen before, though,  counterintuitive advice  is sometimes the best kind.

44
Why you shouldn't worry that Oregon now pays for teens to get transition surgery

The hand-wringing coverage glibly made it seem like minors could swap genders at taxpayers' expense without their parents knowing any better. The truth is that the new guidelines contain many safeguards to ensure that patients are getting appropriate medical care, no matter their age.

45
The directors of The Lego Movie are making a Star Wars movie about Han Solo

Of course, with news like this breaking early in the week there's no other option but to look towards San Diego Comic-Con. Lucasfilm is scheduled for an extensive panel on Friday, and bringing Lord and Miller on stage to talk about the project would quite possibly cause the Hall H crowd to spontaneously combust. We'll be there to find out what else is in store for the Star Wars universe, and every other major player during the week.

46
Can you spot the important change in Facebook's friends icon?

But drawing in the lady’s shoulder sent Winner on a quest to re-do the people icons for Facebook, including reducing the helmet-head look of the woman’s haircut, as well as fixing the shoulders and hair of the male icon. But then, it came down to placement: in the old icon, the man prominently stood ahead of the woman, who was scaled to be at a distance behind him.

47
The Netherlands: A Look At The World’s High-Tech Startup Capital

It’s a fascinating time to take stock of startup innovation in the Netherlands, a rare turning point where you can watch the hard work of the past give way to the immense promise of the future.

48
Gimbal Harlem Shake

Dubstep Mix #28 Shut the fuck up Harlem Shake Hard Dubstep Mix, March 2013 - Dj Mixcraft

49
Reddit's new CEO Steve Huffman: 'We will reconsider all our policies'

What we will absolutely do is make sure we have dedicate[d] people internally to help manage the relationships between moderators and guests on reddit. I'm still getting to know everyone here, and I expect this will be an ongoing conversation between you all and I.

50
What You Need to Know About Backdoor Encryption

FBI Director James Comey wants a backdoor into every encrypted communication in America, but most security experts think that is a really bad idea. PCMag's Editor-in-Chief Dan Costa talk to Security Analyst Fahmida Rashid about the logical, ethical, and technical problems with creating back doors in security products. What's New Now is PCMag's daily report where we cover the most talked about technology story of the day. Check back every day as we suggest why the story is important to you and provide expert analysis and opinion on the topic. Watch this episode and more in our 'What's New Now' playlist: http://goo.gl/oCiRJZ Subscribe for daily updates: http://goo.gl/hMyJr1 For tech reviews, news and opinion, check out PCMag.com: http://www.pcmag.com Follow PCMag on Twitter: https://twitter.com/PCMag Like us on Facebook: https://www.facebook.com/PCMag Join us on Google+: https://plus.google.com/+PCMag

51 Little-Known French Billionaire Circles U.S. Cable Market
52 My quest to understand everything about bed bugs
53 The new nude: A lingerie line for women of color
54 The year I was homeless
55 Source Launch Movie
56 The butterfly effect
57 PCMag on Twitter
58 10 Hidden Roku Tricks for Streaming Success
59 Mark Zuckerberg: The Future Of Facebook Is Sharing Thoughts
60 Pornhub's TwerkingButt promises VR porn/the end of humanity
61 11 timeless lessons from a book that changed billionaire CEO Elizabeth Holmes' life
62 Meet the Instagram celebrity who wrestles sharks with his bare hands
63 A New User’s Guide To Understanding Snapchat
64 Project Fi Review: Google Masters Wi-Fi Calling, but Needs Better Phones
65 The Six Things The Most Productive People Do Every Day
66 11 features Apple 'borrowed' from Android in the last year
67 All Hail The Mega-Processor!
68 PCMag on Twitter
69 Google’s AI system created some disturbing images after ‘watching’ the film Fear and Loathing in Las Vegas
70 People Are Writing Thousands of Emails to Trees
71 Facebook made billionaires of these 8 people — here's what they're doing now
72 Syfy sends real-life cult to the streets of Comic-Con to promote 'Childhood's End' - CNET
73 Apple Music Review: Behind a Messy Interface Is Music’s Next Big Leap
74 Reg Saddler on Twitter
75 Sorry, A Bug Gave You More Instagram Followers And They’ll Disappear
76 Backed By Tim Draper, DataWallet Pays Users To Share Their Online Data With Businesses
77 The Worst Thing About the iPhone Keyboard is No More
78 Wikileaks Release: Hacking Team Says It Sold Spyware To FSB, Russia's Secret Police
79 17 things keeping you from getting rich, according to a journalist who spent his career studying millionaires
80 Hands on with Apple News: Will it kill Flipboard?
81 The Starfleet Academy Experience will turn Trekkies into cadets in 2016 - CNET
82 Five ways to improve your Apple Music listening experience - CNET
83 This Pixar Artist’s Homemade Robot Is Adorable And I Want One
84 A new Instagram challenge has thousands of teens posting dramatic videos of themselves 'looking ugly'
85 Julian Baggini — I still love Kierkegaard
86 Law to target aggressive fundraising by charities - BBC News
87 Final / Backend Engineer
88 The psychology of selfies
89 Pregnancy test 'tweaking' is the latest trend for impatient parents