This PSA Shows How Texting While Doing Other Things Is Funny Until It’s Really Not Video Description

This campaign utilizes a similar contrast, but it’s more of a tonal shift. The first 20 seconds of the ad features a  Benny Hill -like score, complete with wacky sound effects, as people walk into doors or ponds while texting on foot. Then, after reminding viewers that “You can’t even text and walk,” it gets shockingly and disturbingly real, with dashcam footage of a very serious car accident involving a young woman who’s texting behind the wheel. Given the need to remind people just how serious this can be, it’s effective–but it sure isn’t much fun to watch anymore.

Videos for 7/19/2017