Valley Village is located next to North Hollywood, which isn’t very close to Hollywood at all. The Santa Monica Mountains, plus a handful of neighborhoods and freeway exchanges, separate Hollywood from North Hollywood. For the past several months, it has been impossible to drive between these neighborhoods without passing a billboard advertising a YouTube star. Most often, that star is Grace Helbig, a 28-year-old comedian who recently crossed over, landing her own honest-to-god television show on E!. Viewership of The Grace Helbig Show tanked quickly — by its third episode, it was only drawing 182,000 viewers, causing the network to move it from Friday to Sunday night. Helbig, meanwhile, still posts videos for her YouTube channel, where she has 2.6 million subscribers.