Here’s the Ionic, Fitbit’s long-awaited answer to the Apple Watch Video Description

Starting out as a novelty product, the Apple Watch has grown increasingly relevant by adding more fitness-tracking capabilities. They are likely to expand further with its third version, expected to debut next month  (including, reportedly, a cellular antenna). Fitbit, meanwhile, is coming from the opposite direction: Having once soared with the popularity of its fitness-focused bands, it posted heavy losses last year amid budget competition and slackening demand. Now Fitbit’s trying to get its groove back by crossing into smartwatch territory with the $300 Ionic, announced today and going on sale in October . (That’s in line with the lowest-priced Apple Watches, for instance.)

Videos for 8/31/2017