Why Advertisers Should Target Personas, Not Segments, On Facebook
It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform.
I analyzed more than a million bitcoin tweets. Here's what that looks like
In an effort to get a grip on how global a phenomenon bitcoin really is, I acquired data on more than 1.3 million tweets, spanning the month of February, about the crypto-currency. Here’s a breakdown of who’s tweeting, where and what they’re sharing.
Republican Candidate Shoots Drone in Campaign Ad
Take Matt Rosendale, a GOP House candidate from Montana, who expresses his disdain for flying robots by shooting one with a rifle in his latest campaign ad (embedded below) — making it probably the first-ever anti-drone political ad.
Apple offers unclaimed WWDC tickets to select developers
Now Apple is reportedly reaching out to developers who didn’t win the lottery and offering them a chance to buy unclaimed tickets. Some developers are starting to get phone calls from the company informing them that they have been randomly selected to buy one of the tickets that winners failed to claim before the 14th.
'Amazing Spider-Man 2' Might Not Make It To Xbox One
“We are working with Microsoft in an effort to release The Amazing Spider-Man 2 video game on Xbox One,” Activision said in a statement to the press. “Currently, the game will be available on PlayStation 4, PlayStation 3, Xbox 360, Nintendo Wii U, Nintendo 3DS and the PC on April 29, 2014 as previously announced.”
18 Maps From When the World Thought California Was an Island | Science | WIRED
The beginning of the end of California’s island phase came when a Jesuit priest, Eusebio Kino, led an overland expedition across the top of the Sea of Cortez. He wrote a report accompanied by a map in 1705 that cast serious doubt on the idea of California as an island. It took more exploration, but by 1747 King Ferdinand VI of Spain was convinced. He issued a decree stating that California was — once and for all — not an island. It took another century for cartographers to completely abandon the notion.
Counterforce Protests Tech Using Tech | TechCrunch
Rising income inequality is quickly becoming the most prevalent issue of our century, “the defining challenge of our time,” according to President Obama. Nowhere is this more acute than in San Francisco, where rents growing at 3 times the national average are squeezing out the lower and middle classes in favor of tech workers who can pay astronomical housing prices.
Legendary British newsreel collection is now free to watch
Alastair White, General Manager of British Pathé, explains why the films were uploaded: "This archive is a treasure trove unrivalled in historical and cultural significance that should never be forgotten. Uploading the films to YouTube seemed like the best way to make sure of that." Pathé News, whose archive is now known as British Pathé, was widely regarded as one of the leading news companies of the 1900's. In its sixty years of media production, Pathé News helped memorialize every facet of the past century — including its callousness towards those outside of social norms.
Science Graphic of the Week: 5.3 Million Years of Sea Level Change on One Cliff Face | Science | WIRED
It’s not often that we think about deep time. Lucky to live for a century, humans flitter like mayflies across Earth’s surface, our own epoch an eyeblink in a planetary history that’s largely hidden from everyday consciousness.
An Appraisal of the Artist James Turrell and His Innovative Use of Light, Space, and Time | MIT Technology Review
The partially completed project remains closed to the public. It features a huge circular opening to sky, circumscribed by the rim of the crater itself, and creates the illusion (from the point of view of someone inside the crater) of a heavenly dome above. Below the surface are many openings and chambers that are configured with particular celestial sights. One tunnel is aligned with the summer and winter solstice, and twice a year, for just two minutes, it functions as a camera obscura, projecting a clear image of the sun onto the walls of a “sun and moon space.” A second tunnel projects an image of the moon, including its craters, into the space (but only every 18.61 years, when the moon reaches its southernmost declination). Turrell explicitly connects this massive enterprise with Neolithic monuments such as Maes Howe in Orkney and Newgrange in Ireland, where the light of the rising sun shines down the entrance passage only on certain days of the year (the artist consulted on astronomical matters with, among others, E. C. Krupp, director of the Griffith Observatory). Asked what he was doing at Roden, the artist explained , “In this stage set of geologic time, I wanted to make spaces that engaged celestial events in light so that the spaces performed a ‘music of the spheres’ in light.
'Transcendence' review: welcome back to the '90s
Caster’s goal is to reach the point where computers become more intelligent than humans. Futurists like Ray Kurzweil call that moment "the singularity," but Will has his own name for it: transcendence. An anarchist group named RIFT (Revolutionary Independence From Technology) doesn’t share Will’s vision, however, and in order to halt progress the group organizes a series of research-lab attacks that culminate with Will being shot. Desperate to save her dying husband, Evelyn uploads Will’s consciousness into PINN. The resulting Depp / computer hybrid is a new kind of self-aware intelligence, and once set loose online it’s able to evolve, grow, and change the world as he — or it — sees fits.
How to Grow an Awesome Community to Fuel Your Social Startup
When you’re starting a social company, building a loyal and engaged community is paramount. But that can also be one of the most nuanced and challenging elements of launching your startup.
What Does the Recent Tech Stock Downturn Mean? The Truth Is Nobody Knows.
“Those companies midstream [in the IPO process] are full-speed ahead, recognizing that whatever the market does in mid-April, may or may not have any impact on companies focused on a mid-May [debut or later]. If the downturn persists for six weeks or perhaps months, we may see a valuation impact. But those investing, even late-stage, in private companies are generally focused on where the market will be in six months or a year, not the next six days or a week.”
The Console War Continues, It's The Top 5 News of the Week - IGN Daily Fix - IGN Daily Fix - IGN Video
This week's Top 5 highlights PS4 & Xbox One's big number drop to the Titanfall DLC announcement. Naomi Kyle takes you through the biggest gaming news stories for the week of April 14th.
Bluetooth hearing aids could take off with baby boomers
Eden Prairie-based hearing aid company Starkey plans to introduce its Halo iPhone compatible hearing aid in April. (Photo courtesy Starkey)
Aging baby boomers, increasingly suffering from hearing loss, often are reluctant to wear hearing aids, which they associate with, um, aging.
A bit of Apple cachet could change that, and two Twin Cities-based hearing-aid manufacturers are collaborating with the tech giant on a generation of iPhone-connected hearing devices.
These hearing aids achieve a wireless connection with an iPhone or other iOS mobile device directly, much as consumer cellphone headsets do.
Eden Prairie-based Starkey, which is among the world's leading hearing-aid manufacturers, will begin selling one of the new devices, called Halo, early next week.
GN ReSound, a Bloomington-based hearing-aid maker, recently began offering a similar product -- LiNX. GN ReSound is part of the Denmark-based audio-technology company GN Store Nord.
Both companies have worked closely with Apple Inc. in recent years to fashion the new class of iOS-compatible hearing aids.
Recent upgrades to Apple's iOS mobile operating system include audio technology that enables the new hardware, which the device maker is dubbing "Made for iPhone Hearing Aids.
After Cortana, Halo Continues To Lead Developers To The New Microsoft With The First Unified Apps
As part of the recent Build conference, Microsoft announced new functionality for Windows developers. The ‘ unified application ‘ will allow cross-platform apps to be developed and released as a single resource via the Windows Store, and available on Windows, Windows Phone, and Xbox. While the Xbox side of the equation is still in the ‘pending’ list, the first unified apps are now in the store and are ready for purchase.
NBA Fan's 'Mount Spursmore' Haircut Belongs in the Louvre
This Ohio news report on a local high school sophomore by the name of LeBron James is priceless today. From coaches speculating that he might make the NBA one day, to his earnest interviews, it's amazing to compare this with the global icon we know today. Newsman Brad Forster, who you see in the clip, uploaded it to his personal YouTube channel in 2010.
Nest Uses Its Data To Turn Electric Utilities Into Cash Cows | TechCrunch
According to Forbes, revenue from utilities will outweigh direct revenue from thermostat sales — we’re talking about tens of millions or even hundreds of millions of dollars per year. The company’s execution is very smart as electric utilities seem to have very limited, or even no access to actual data. Nest refuses to work with utilities who don’t agree with that.
RIP Flash: Why HTML5 Will Finally Take Over Video and Web in 2014
Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 is making Flash obsolete.
Secrets To Hiring Great Interns
When not in meetings with outsiders, I encourage you to implore your interns to be assertive. In most businesses, people on the bottom of the totem pole have a very different--and valuable--perspective from people on the top. I’d rather know about any potential problems or concerns when my intern notices them than when it becomes a problem that customers notice. When hiring any intern, ask them to critique your business. What they say they don't like about your company or product says a lot about how they think and can be valuable information for improvement.
The Silent Hybrid Motorcycles the Pentagon Will Use for Stealth Raids | Danger Room | WIRED
Special Forces teams are all about silently penetrating remote areas and executing complex, lightning-fast raids. Now DARPA is developing a new vehicle to soundlessly race commandoes to their missions: stealthy, hybrid-powered motorcycles.
Apple's anti-Android Holy War gets real
You don't get plans like these by "benchmarking" competitors. You get them by ignoring them. If you're one of those who've bet against the firm , be warned: payback time is coming. Like everything else you'd expect from Apple, this payback will be well-designed . And richly deserved.
Better Security On That Macbook: Turn Off File Sharing, Enable AirDrop [OS X Tips] | Cult of Mac
One of the things you can do to keep them out of your precious files is to turn off File Sharing completely. Then, if you still want to share files with other Mac users, you can use AirDrop, which is more of a temporary opening of the security gates than File Sharing is.
New! Obama to hit Y Combinator headquarters in Mt. View on May 8
President Obama will hit the Mt. View headquarters of Y Combinator , the hot Silicon Valley start-up funder and incubator, as part of a May 8 fundraiser that will now be co-hosted by Y Combinator president Sam Altman and Yahoo CEO Marissa Mayer , sources say.
Watch SpaceX's second attempt at launching a reusable rocket
Update : We have liftoff . Now that the rocket is aloft, while the capsule will head to the ISS, its first stage will attempt to reenter the atmosphere, and position itself for landing somewhere over the Atlantic Ocean, before falling over into the water. This is still just a test run, but it will help scientists sort out any issues before they attempt a reentry and landing on... land in the future. The live video stream is ending, and it sounds like we'll have to monitor the @SpaceX Twitter account for updates on the landing attempt. There is a NASA post-launch press conference going on with Elon Musk participating by phone, check it out live here .
How Technology Is Making It Great To Be A Music Fan
“One of the interesting things I’ve discovered is that many times the primary use of technologies or services is not actually the primary benefit for us," Foreman said. "For instance, we’ve used LivingSocial to promote some of our album and tour stuff. Most people are just focused on the sales numbers, but for us, that’s not really the main equation there. What’s often overlooked is the fact that they have this huge mailing list. So whether you sell 100 or 10,000 tickets, you’re reaching millions of eyeballs. I think a lot of technology and services out there have a second layer that is beneficial but often overlooked.”
Google App Engine Gets GitHub Push-To-Deploy Support | TechCrunch
Last summer, Google started allowing developers to use git to get their code onto App Engine to deploy their applications instead of using Google’s usual SDK. Starting today, developers who use the popular GitHub service to manage their code repositories will be able to do the same .
Microsoft corrects Windows XP/Security Essentials bug | ZDNet
After several independent tests on MSE coming in at the bottom of effectiveness with malware detection. Plus, finding several missed pieces of malware with Malwarebytes on a recent scan.
I had to say goodbye to MSE for good. Its very popular for many good reasons, as it has minimal impact on older hardware, its non intrusive and never annoying. But if it does not work or it does not catch common variants of malware in the wild. Then its of no good in what it was intended to do. XP users especially, should be aware that MSE has become a bare minimum production product and does not provide most users enough in protection.
Bye-Bye FuelBand: Nike Gets Out of Wearable Hardware
Still, I think it’s possible that Nike’s move is a smart one, strategically. There are just gazillions and gazillions of fitness trackers on the market now–a little like there were once gazillions of e-readers, and before that, gazillions of MP3 players. And now phones such as Samsung’s Galaxy S5 are adding enough fitness-related features–it even has a heart-rate monitor–to render a wristband superfluous for some folks. (The evidence suggests that Apple plans to turn the iPhone into a health aid , too. )
11 Android Apps to Make Notifications More Interesting
It’s a simple and straightforward affair – just select which apps you want to receive notifications for and leave it to do its thing. As with Floatifications, there’s a paid-for option costing $2.60 which offers more customization options, such as color, size of notification panel, contact picture support and more. The free version does, however, allow you to decide where you’d like to see the notification appear, either right at the top of the screen, just below the status bar, in the center of the display, or right at the bottom. It can also be set to ring or vibrate when you receive one too, but this might override the app’s native notification sounds.
Legendary British News Agency's 85,000-Video Archive Is Now on YouTube
Pathé News was perhaps the most well-regarded news agency of the 1900s—and now, its entire 85,000-video newsreel archive is available to watch for free on YouTube .
5 Things You Need To Know To Cope With The Death Of Windows XP
The signatures are a set of characteristics used to identify malware. The engine leverages these signatures to decide if a file is malicious or not. The Malicious Software Removal Tool (MSRT) will also continue to be updated and deployed via Windows Update through July 14, 2015. Windows XP will not be supported on Forefront Client Security, Forefront Endpoint Protection, Microsoft Security Essentials, Windows Intune, or System Center after April 8, 2014, though anti-malware signature updates can still be delivered by these products through July 14, 2015.
Telerik Open Sources Most Of Its Kendo UI HTML5 Framework | TechCrunch
Radio Shack discounts iPhone 5s to $99
To sweeten the deal, Radio Shack is offering an additional $100 for customers who are trading in an iPhone 4s. This added bonus would make the iPhone 5s free with a new contract with Verizon, Sprint or AT&T.
Blame Heartbleed: HealthCare.gov requires users to change their passwords | PCWorld
According to the website , all HeathCare.gov users will be prompted to change their passwords the next time they log into the site. According to the site, "HealthCare.gov uses many layers of protections to secure your information," and there's no sign that any Healthcare.gov user information has been compromised, so this is mainly a precautionary measure.
Bitcoin 2.0: Unleash The Sidechains | TechCrunch
Sidechains are new blockchains which are backed by Bitcoins, via Bitcoin contracts , just as dollars and pounds used to be backed by cold hard gold. You could in principle have thousands of sidechains “pegged” to Bitcoin, all with different characteristics and purposes … and all of them taking advantage of the scarcity and resilience guaranteed by the main Bitcoin blockchain, which in turn could iterate to implement experimental sidechain features once they have been tried and tested.
214 Technologies Is Crowdfunding A Smart Doorbell Called Chui | TechCrunch
That’s what my friends asked me any time I mentioned that I’d be meeting with Nezare Chafni and Shaun Moore, co-founders of 214 Technologies. They’ve developed a product called Chui , which they describe as “the world’s most intelligent doorbell.”
Canary Smart Home Security Shows Off Their Smartphone App For The First Time | TechCrunch
For each location, the user can assign contacts as either primary or backups. Primary users (most likely family members of roommates) have complete access to the Canary system at any time, and get notifications if anything is awry. Backups are usually neighbors or close friends who will not have anytime access to the live video, but will be next in line if you don’t respond to a notification. That way, friends and neighbors can rescue your cat if there’s a fire while you’re at work, or call the cops if someone is breaking in and you don’t respond to your notifications.
App Search Engine Quixey Acquires Competing Service Kite.io | TechCrunch
Mobile app search engine Quixey , backed by $75 million from Alibaba, Innovation Endeavors, Translink Capital and others, has put some of those dollars to use by acquiring a smaller, competing app search startup, San Francisco-based Kite.io . The deal was more of a talent grab, we hear, bringing Kite.io’s founders to Quixey where they’ll continue to help the company build out its search technology.
10 helpful tips and hidden tricks of the HTC One M8
It’s well-established that the HTC One M8 is a good looking phone. It’s slick and sleek and totally ogle-worthy. But for as pleasant as it may be to look at the One M8, it’s just as much of a joy to use. If you’ve been hypnotized by the good looks of the device and you blanked out while watching tutorials or reading the manual, then we’ve got you covered with the best tips and tricks for putting your HTC One M8 to good use.
The Craziest, Coolest Mustangs That Never Were | Autopia | WIRED
Ford released a trove of drawings and photos from its archives, and we dug through them all to offer the craziest and coolest Mustangs that never were. Click full screen to get the full story on each image and let us know your favorites down in the comments.
Braid, Tokyo Jungle, and More Cost $1 in PS Store Flash Sale - IGN
Relive some classic and recent PlayStation games for the price of a pack of gum.
Drone Footage of a Rocket Taking off and Landing is Spectacular
This test footage of the rocket in Texas is spectacular. Instead of the boring footage shot by a camera on the ground at a safe distance, Space X used a hexacopter to shoot the rocket’s launch. The rocket then hovered at approximately 250 meters and landed near the launch pad.
Your Internet security relies on a few volunteers
Startups and major corporations frequently use open-source software because it's freely distributed and costs nothing. But they rarely contribute back in dollars or donated time. Without significant outside help -- donating dedicated staff and money without strings attached -- open-source projects like this are at risk of fizzling out or blowing up in our faces, said Azorian Cyber Security founder Charles Tendell.
Stock photos that don’t suck
Finding great stock photos is a pain. You’re left with either low-res amateur photos, people wearing cheesy headsets, or photos that are out of budget for the project you’re working on. Below is an ongoing list (so bookmark it) of the best stock photo sites I’ve come across.
Gillmor Gang: Action Items | TechCrunch
The Gillmor Gang — Dan Farber, Kevin Marks, Semil Shah, Danny Sullivan, Keith Teare, and Steve Gillmor — played the latest favorite game of the Mobility Addicted. It’s called Lock Screen, and some of us think it’s where the early adopters meet the great unvarnished Silent Majority. Forget clicks or swipes or doing anything; it’s all about glancing.
The Future of Social Media Is Mobile Tribes
We crave interpersonal interaction, the basic human need to connect and communicate with each other. The basal layer of social media has remained unchanged, but the chief characteristic of tribes is the tendency to categorize membership in distinct groups, movements, cultures and ideologies—to band together in subpopulations of shared interests, tastes, demographics and marketplaces. Yet, within tribes is the free will to exercise personal choice over who we connect and communicate with. That's where mobile comes in.
Beats Bites the Bullet, and Starts Selling Subscriptions From Apple's App
Beats CEO Ian Rogers says the decision to sell within the Apple app was fairly straightforward: More than half of Beats users use iPhones, and it’s very hard to get an iOS user to subscribe if you don’t sell in-app.
Americans Aren’t Ready for the Future Google and Amazon Want to Build | Business | WIRED
These findings, of course, can’t be taken as a sign that these industries are outright doomed. After all, if someone had told people 50 years ago that we’d all have tiny glass-and-metal boxes in our pockets that could take pictures, pinpoint our exact location anywhere in the world, and hold the contents of thousands of books all at the same time, it would have seemed impossible, if not downright scary. But the findings show that tech companies still have a lot of work to do to educate a public hardly willing to put blind trust in tech giants. Innovation can be a powerful force for positive change, but it goes down easier when the people whose lives will be affected feel like they have a say.