You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid search traffic).

http://www.seo.com/blog/analytics/7-ways-to-use-keyword-analytics-to-your-a...