It’s important advice - especially for startups - because we often live in a bubble building our web apps till our heart’s content, thinking we’ve just invented the next Google. It’s not that entrepreneurs don’t seek out advice, but whether we listen to it is another story. One of the biggest hindrances to taking advice (even our own) is time.

http://www.instigatorblog.com/are-you-testing-the-effectiveness-of-your-web...