The news may overflow with stories about the social networking giants, such as Facebook and MySpace, but a horde of companies are doing their best to reduce the fundamental features of these websites to mere commodities. These up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks.

http://www.techcrunch.com/2007/07/24/9-ways-to-build-your-own-social-networ...