Avoid tricks, Google says, intended to improve search engine rankings. Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like 'tactics', 'methods' and 'strategies'. The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engine Tricks wouldn't sound so legitimate, would it?

http://www.seomoz.org/blog/will-search-engines-ever-regulate-your-linkbait